Planning a campaign for a client involves recommending the best possible use of various media platforms available to advertisers, taking into consideration achieving their business objectives through their advertising budgets.

This would include analysing target audiences, keeping abreast of media developments, reading market trends and understanding motivations of consumers.

Buying that media choice involves negotiating with the media owner on rates, copy deadlines, placement, merchandising, etc.

Over The Moon's key personnel have extensive experience planning and buying local, regional and national media for companies across the UK and France.

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