"Advertising is a form of communication used to influence individuals to purchase products or services - it promotes a product, service or event to its target audience."

There are many channels advertising is run through to reach its target market - radio, television, posters, cinema, bus and tube adverts, mailers, billboard and outdoor and of course the internet.

Before launching an advertising campaign, the organisation must make several key decisions, in terms of the objectives, budget, and strategy.

Over The Moon understand this advertising process.

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